Welcome to this site. I started this blog for the sole purpose of extending education on web site design ,development and search engine marketing. I have my own blog located at darbysieben.com, that contains many articles that I write. This blog consists mainly of articles and information written by other experts. I hope you find this information to be useful and valuable.

Archive for April, 2006

Web Site Optimization: How to Optimize PDF Files for Web Sites

Portable Document Format (PDF) is the defacto file format for presenting device-independent documents on and off the Web. While PDFs have become quite popular on the Web, many PDFs used in web sites are designed for high quality print output and are not optimized for the Web. Even PDFs designed for Web use can have a wait problem, weighed down with excess fonts, change histories, and unoptimized images and forms. Optimizing PDF files for the Web can significantly shrink their size and boost display speed, saving bandwidth and user frustration. (For the full “Optimize PDF Files for the Web” article)

Creating Small PDFs

The main factors in creating small PDFs are image resolution, image type (bitmap or vector), the number of fonts used and how they are embedded, PDF version, and the level of compression. In general the higher the PDF version number, the smaller the file. Acrobat 5 (PDF version 1.4) added JBIG2 compression, which is superior to the CCITT or Zip algorithms when compressing scanned monochromatic copy.

PDF documents are a great way to save on printing costs. For example, say your company has manuals that it provides to customers. You could create a small introductory manual to include with your product with a link to your website for the user to download and print the full manual themselves. Of course, if you do this, make sure you have the option to order a printed manual directly from your company, for good customer service. One great example of this is Primus TalkBroadband service. When you sign up for it, you go to their website to download a 8-page manual to use all the features of your phone. How much does Primus save every year by not having to professional publish this simple manual?

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DHTML or Flash?

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Can you update your own web pages?

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