A Beginner’s Guide to Exchanging Links by: Suzanne Morrison
Reciprocal linking is an effective, free way to get more visitors to your website.
Exchanging links with other webmasters can help you in two ways.
Firstly, by getting your link displayed on other websites you are increasing the number of paths leading back to your your own site. This in turn will increase the number of visitors.
Secondly, exchanging links will increase the chances of getting your web page ranked more highly in the results returned by search engines.
